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Fair-for-Life

Fair for Life

Awe Sum Organics embraces Fair for Life certification, as the philosophy of fair trade is core to Awe Sum Organics’ company values.  Sustainability for our environment, our planet, our growers and workers are a priority.  Through Fair for Life, our growers and their communities benefit from fair wages, good working conditions and funding for education, healthcare and wellness programs, making a big difference in the lives of those who grow and pack our fruit.

Fair for Life is an IMO brand neutral third party certification and sustainability initiative program for social accountability and fair trade in agricultural, manufacturing and trading operations. This unique program complements existing fair trade certification systems and endorses the values of sustainable production and social responsibility. It ensures fair and positive relations throughout the distribution chain. Furthermore, it requires that growers and their packing facilities undertake a formal audit and meet specific criteria.

Social Responsibility Certification

  • Guaranteed social responsibility at all stages of production
  • Fair wages and good working conditions
  • Improved livelihood of farmers, workers, and their communities
  • Sustainable environmental practices

Fair Trade Certification

  • Sustainable sales prices for growers
  • Fair for Life Premium that supports social programs in the surrounding community

About the Fair for Life Premium

The Fair for Life Premium is a small cost added to each carton of Fair for Life certified fruit, which goes directly into the account of a social program established by the worker community. The balance offsets related costs incurred by the grower, ensuring profitable returns and enabling them to continue to produce crops sustainably. Fair for Life social programs invest in local communities by funding education, health care, and wellness programs for workers and their families. Each of our participating growers has established a unique social program as part of their Fair for Life certification. Meet Our Growers to learn more about how they are making meaningful changes in their communities.

Selling Fair for Life Certified Fruit

Though Fair for Life certification is an optional add-on for Awe Sum Organics products, we think the benefits outweigh the cost. Recent studies indicate that social awareness and corporate responsibility are becoming increasingly important to consumers. Take the lead on Fair for Life, and increase sales in the process.

Global Consumers Voice Demand for Greater Corporate Responsibility 2011. International Business Times.
“Ninety-three percent of consumers are likely to switch brands to one that is associated with a good cause.”
Click here to read the full report.

Consumer Demand for the Fair Trade Label: Evidence from a Field Experiment. 2014. Joint study by Stanford University, Harvard University, and London School of Economics.
“Adding a Fair Trade Certified label to a product resulted in sales increase of about 10%.”
Click here to read the full report.

Visit the Fair for Life website for additional information.