Awe Sum Logo Evolution

November 26, 2018

We had the pleasure of working with a local Santa Cruz agency, Design by Cosmic, to refresh and expand our visual brand, as well as build and launch a new website.

Screen Shot 2018 11 26 At 3 51 39 Pm

When initiating this project, it was most important to our team to retain the three key elements of our original logo - sun, water, & earth, as these are the key elements in organic agricultural production. We are incredibly happy to see these elements in the new design, reorganized and better integrated with one another for a more cohesive outcome. While we retained our iconic triangle shape, the logo has been updated to a single color, in a lighter and brighter shade of blue, further conveying the purity of organic production. Selecting a more modern, relaxed, and open typeface for our name we hope speaks better to us as a company, approachable and open to new and exciting partnerships in this ever evolving marketplace.

We are so excited to see this new logo come to life as we see new packaging and collateral enter the marketplace!